> For the complete documentation index, see [llms.txt](https://annarbor.worldiaday.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://annarbor.worldiaday.org/events/2023.md).

# Ann Arbor 2023

Are you in the tech industry? Software engineer, data analyst? Responsible for complicated systems? Manage websites or other digital platforms? &#x20;

Information Architecture is the art and science of taking complicated systems and digital places and arranging them in a way that makes sense, is resilient, and is beneficial for the user.

In today's digital world, Information Architecture is present everywhere, whether good or not. We experience IA every day, even when we aren't aware of the architecture behind it.

**Get ready! World IA Day in Ann Arbor will** be at the Michigan League in the beautiful ballroom on the 2nd floor. &#x20;

Come learn more about how Information Architecture makes the world a better place and how you can apply IA in your workplace.&#x20;

Join us **March 4th** for an exciting lineup of speakers and talks.

Should you attend? Here are just a few reasons why:

* **Hear from a great lineup** of experienced information architects, academics, and School of Information students handpicked to deliver great content and ideas.&#x20;
* **Network** with people in the industry and learn about the work others are doing in and around the Detroit Metro area.
* **Learn** about the benefits of Information Architecture, which can be applied to any project, regardless of your profession or industry.
* **Gain** practical knowledge of IA and how to put it to use.

Register <https://bit.ly/wiad23>&#x20;

Livestream <https://vi.to/hubs/wiad23/livestreams/1602>&#x20;

**Event date** Sat, 4 March 2023

### Venue, parking and transit

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{% column %}
**Date:**. March 4th, 2023\
**Time:**. 10:00 am to 3:00 pm\
**Location:** 2nd Floor Ballroom, Michigan League, University of Michigan, Ann Arbor, Michigan
{% endcolumn %}

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### **Agenda**

09:00 AM - 10:00 AM

#### Registration and Networking

10:00 AM - 10:15 AM

#### Opening Remarks and Giveaways

10:15 AM - 10:45 AM

#### Global Keynote - Leah Ferguson - Orientation and Wayfinding

When we think of wayfinding in the built environment, our first thought is often signage. After all, a sign will tell us where we are, or direct us to where we want to go. While a sign is a physical object for orientation, it's not the only tool in our design toolkit to help create a sense of place, provide cognitive or behavioural cues, or create a sense of navigation. When we design our experiences and environments, there is much more happening below the surface when it comes to wayfinding.

10:45 AM - 10:52 AM

#### Lightning Talk 1 - Make Smart City Smart for Everyone

Iris Yuning Ye

The talk was sparked by the vulnerable group I worked with for 5 years - the disabled community. As a professional in the city tech field (prev. Uber China, researcher in city planning), I was always frustrated by the overused “smart city” term. Thinking about the architecture of infrastructure and city accessibility, the question I always think about is - are we making the so-called “smart city” smart for everyone?

10:53 AM - 11:00 AM

#### Lightning Talk 2 - Use of Digital Maps in Local Government & Programs

Emilee Kutyla

A map's purpose is to support user orientation and wayfinding. Using these maps can be impossible if they are not appropriately structured or missing integral features. As sharing of data online in visual formats continues to grow, establishing a structure that successfully orients users and allows them to navigate to their end goal (or location) is vital.

11:00 AM - 11:15 AM

#### Break

11:15 AM - 12:00 PM

#### Bibliometric Mapping: Hidden Access to Research Environments

Thomas D. Walker

Bibliometrics is a statistical approach to understanding patterns of publishing data that can connect authors, subjects, institutions, locations, research methods and other characteristics of research literature. One colorful angle to all of this involves the graphical display of bibliometric information that can help us understand the shapes or maps of research. These displays can show information structures that can otherwise be very difficult to conceptualize in one's mind or to describe textually. This can help researchers conceptualize and wayfind their journeys without using keywords or externally-created mechanisms like controlled vocabularies or index terms from those vocabularies. Presented will be a general introduction to bibliometrics, some striking examples, and some useful resources for more information.

12:00 PM - 01:30 PM

#### Lunch Break

01:30 PM - 01:45 PM

#### After Lunch Remarks / Giveaways

01:45 PM - 02:05 PM

#### Rubix Architecture: Emotion is Information

Anirudh Kundu

We continuously strive to augment people's experiences as the world shifts towards a 'UX' frenzy. Today we spend much effort understanding human behavior while interacting with everything in the designed world. Information about human experiences has now become extremely valuable. Every company and organization wants to know how their users feel when interacting with their products and services. They employ many research techniques to mine such information, so much so that it often becomes intrusive and invasive. The crux of this UX data is human emotions. If we were to catalog a person's feelings accurately at any point in time, we would be able to understand the usability of anything fully. Learn a unique approach and technique based on this famous puzzle to catalog emotion.

02:05 PM - 02:15 PM

#### Break

02:15 PM - 02:22 PM

#### Lightning Talk 3 - Diagrams for Two Appetites

Mike White

Spaghetti Diagrams, Lasagna Models. As IAs we look at our projects and at the world through different levels of abstraction. When faced with complicated systems we can make sense of them by documenting the minutiae, or sometimes by simplifying things into tidy relationships. Join Mike for a fresh roll through the messy and organized ways we visualize things. Spoiler warning: it’s okay to order spaghetti and lasagna.

02:22 PM - 03:00 PM

#### Archetypes: An Input to Structuring Information Based on User Intent

Joe Elmendorf, Grant Carmichael

Learn how to quickly model users and create resilient information structures with archetypes. If personas and user stories are not getting the traction you need in your planning, come learn how this approach can help make the complex clear for you and your team.

03:00 PM - 04:00 PM

#### Closing Remarks and Networking

## Local Partners and Sponsors

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="image">Cover image</th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>The Understanding Group</strong></td><td data-object-fit="contain"><a href="https://content.gitbook.com/content/w7KdqMH0cA13S7iLAgFF/blobs/zmK0vj5k1th3KlxZQh9u/tug%20logo%20black.png">tug logo black.png</a></td><td><a href="https://understandinggroup.com/">https://understandinggroup.com/</a></td></tr></tbody></table>

### Organisers

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="image">Cover image</th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td>Dan Klyn</td><td data-object-fit="contain"><a href="https://content.gitbook.com/content/w7KdqMH0cA13S7iLAgFF/blobs/ud8Fqxh41dE3tsWeL2K2/dklyn2020_bw.jpg">Dan-Klyn.jpg</a></td><td><a href="/people/dan-klyn.md">Dan Klyn</a></td></tr><tr><td>Bob Royce</td><td data-object-fit="contain"><a href="https://content.gitbook.com/content/w7KdqMH0cA13S7iLAgFF/blobs/ryb8co4oIzGpsbfAgKh5/Bob%20Royce%20(1).jpg">Bob-Royce.jpg</a></td><td><a href="/people/bob-royce.md">Bob Royce</a></td></tr></tbody></table>


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